Legal Marketing & Consulting

1071 ABA Journal articles on Legal Marketing & Consulting.

Judge rules in battle of law firms using same initials in their names
A law firm that used the P and M initials in its name didn’t infringe the trademark of another law firm that used the same initials, a Texas judge has ruled.
Declining productivity costs law firms an average of more than $74K per lawyer, report says
Law firms have managed to maintain profits per equity partner and increase billing rates, but they shouldn’t be complacent. Those achievements could be masking weaknesses and preventing law firm leaders from adapting to new challenges, according to the 2018 Report on the State of the Legal Market.
Lawyer Slack becomes LawyerSmack, adds functionality and membership fee

Corrected: Keith Lee, founder and moderator of Lawyer Slack, is updating and rebranding the online community as LawyerSmack.

“I made this change to ensure quality of the community,” says Lee,…

Florida Bar says former president can’t represent startup in suit claiming anti-competitive conduct

The Florida Bar argues that a former bar president should be disqualified from representing a Florida startup in its antitrust suit against the bar.

The bar filed a disqualification motion…

What makes a good law firm website?
Each law firm has to decide the right course of action regarding website design based on its services and the type of client it wants to attract.
7th Circuit rejects another appeal by lawyer ordered to pay up to $4.2M for sending junk faxes

A federal appeals court has rejected an appeal by an Illinois lawyer who was ordered to pay up to $4.2 million for sending junk-fax newsletters without an opt-out provision.

The…

Chicago-based Levenfeld Pearlstein goes for open-book approach on website

For most law firms, information about fees, billing rates, and details about lateral partner hiring and integration are closely guarded secrets akin to the nuclear launch codes or Game of…

Lawyers employ algorithms to guide pricing, advertising and advising
Drew Vaughn, founder of NuVorce, a divorce law firm in Chicago, created a cost-benefit formula that turns a consultation into a flat-rate fee structure.
Philly law firm sues Morgan & Morgan, claims its ads are misleading

Updated: A Philadelphia law firm has sued Morgan & Morgan for what it contends is misleading advertising by the Florida-based rival.

Rosenbaum & Associates filed the federal suit on Sept.…

These four variables affect client retention, DLA Piper study found

DLA Piper estimated it increased revenue by $37.6 million by following advice gleaned from a data analytics study aimed at learning why revenue from some clients was staying flat or…

Ask Daliah: Want media attention? Take these four steps toward making the news
Dear Daliah: You've been in newspapers and on TV. How do you attract media attention?
Be relevant and grow clientele by really using social media

Eighty-one percent of people use social media to connect with one another, engage with news, share information and entertain themselves. This number is up from just 5 percent in 2005, and it includes the more educated and affluent at all age levels.

Not using social media is akin to being unconnected from the rest of the world. No internet. No email. No cellphone.

It’s saying: “I’m not looking to receive information from people I trust, to learn from a growing network of industry leaders or to achieve all I can by building a name for myself. Leave me alone.”

Whether it’s blogging, Twitter, Facebook or LinkedIn, lawyers are using social media, professionally and personally. Ethics rules are not an impediment.

Unfortunately for lawyers and the public we serve, not enough lawyers are using social media. And the vast majority of lawyers using social media are doing a darn poor job of it.

GET RELEVANT

Every day, lawyers, bar associations and law schools talk about making legal services more accessible. They first ought to talk about making lawyers relevant to the public.

Fred Headon, an assistant general counsel at Air Canada, told a Chicago audience of lawyers last fall that lawyers are making themselves irrelevant to most people by refusing to communicate like everyone else—on social media.

The only thing lawyers and legal associations talk about more than access to legal services is lawyers starving to get a job as a lawyer. This is at a time when getting a job and building a book of business has never been easier.

The internet, and especially social media, is the great equalizer for the average law student and lawyer. Never before could lawyers make a name for themselves as fast. Never before could lawyers build relationships with their target audience as quickly.

Having a strong name in a niche and building good relationships are how the best lawyers get work. You’ll not see these lawyers advertising or building websites to chase traffic and stats. The internet has not changed that. Relationships and reputation rule.

DEVELOP A STRATEGY

Utilizing social media is not about setting up a blog and starting to use LinkedIn, Facebook or Twitter. Do that and you’re just wasting your time.

Be strategic. Establish clear goals. What type of work would I love to do? What type of clients would I love to do work for? And be careful when you wave the magic wand, as you are likely to get what you wish for.

Measure success not with traffic, clicks, hits, subscribers and followers. Measure success with the bottom line. What is my target for increased revenue as a result of relationships I will have developed and the name I’ll have built through social media?

Don’t sell yourself short. Many lawyers have increased their annual revenue by $1 million or more, some by $2 million to $4 million, through blogging and social media.

Building the 21st-Century Law Firm: See the rest of our coverage.

BE SOCIAL

Social media, by name, is social. Social media is not a broadcast or distribution channel.

Law firms and marketers use social media as if it were television advertising: What can we push at people? How many people can we reach? How many followers can we get? Who’s looking at our stuff?

But the internet was invented as a communication medium, a medium where computers (people) could talk with one another. Social media is more conversation than marketing.

We’re not talking shotgun communication. Going where your audience of influencers, clients, prospective clients, referral sources and business associates are “hanging out” is the key. That room doesn’t exist until you frame it.

And once in that room: Listen, don’t shout.

Imagine going to a networking event with clients, prospective clients and influencers and shouting out “content” with a bullhorn. And having someone there with you running around shoving content into people’s pockets.

You’d have reached your target audience and achieved a high penetration rate of delivering content. But you’d look like a darn fool.

Listen. Just as you would offline: Listen first, engage second.

 

How prepared are law firms for cyber breaches? And how often are firms being attacked?
On the same day that a massive ransomware attack hit DLA Piper, cybersecurity startup firm LogicForce released a chilling report that found that law firms are still woefully unprepared for all sorts of cyber threats.
‘Marketing fees’ paid to Avvo violate New Jersey lawyer conduct rules, ethics opinion says
Lawyers in New Jersey can’t participate in client-linking services offered by Avvo because of ethics issues stemming from the company's "marketing fee," according to a joint ethics opinion by three New Jersey Supreme Court committees.
Do you use social media to market your professional efforts?

Last week, Daliah Saper wrote about steps lawyers can take to use social media to market their law practices.

Lawyers who don’t use social media for professional efforts may…

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